Design your own identity
With Snowflake and AWS gaining dominance in the clean room / clean tech space, expect mounting interoperability challenges ahead across data sharing platforms. On a Coalition for Innovative Media Measurement (CIMM) panel as part of Mediaocean’s CES 2023 Retreat, our CEO Nancy Marzouk explains why:
One path to greater interoperability? A data sharing stack that effectively manages clean rooms and clean tech.
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Overconnected identifiers can stem from oversimplified identity — but sometimes, that isn’t all bad....
What MediaWallah solves for, our partnership with Snowflake, and more.
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