Build Sustainable Identity for the Future
Our ultra-configurable identity suite and deep expertise fit the most complex tech, operations, and governance needs.
ArchitectureTM Identity Suite
Succeed in a first-party world by taking charge of identity operations, customer-level data, and evolving strategy. Use MediaWallah Architecture to build the right identity foundation for your enterprise.
Unlock the Value of Your Data
Get the control, transparency, and security for consented user-level identity on your terms — to get up and running fast, pivot nimbly, and unlock the value of your data.
- Decide How You Share: Choose the fields to share and parties to permission. Share data securely via your preferred clean room, our clean technology, or through multiple platforms for interoperability.
- Interconnect Flexibly: Build match tables and graphs that link across partners, silos, and functions, such as offline to online and marketing with production.
- Own Your Matches: Match direct keys, not derived or fabricated people-based IDs. Use this transparency to power individual-level insights, and to choose the keys you deploy across tech and activations.
- Connect Data in Real Time: Get matches on massive datasets in milliseconds for in-the-moment addressability.
The proof is in the results.
We deliver up to 30% higher match rates than the market incumbent and 15x greater addressability than third-party cookies.
Powered by the MediaWallah Graph
Our omnichannel graph is purpose-built for reach, accuracy and precision for an always-changing landscape.
- Reach most of the US adult population, and address the full array of identity signals and channels: online, offline, CTV, apps, browsers, ZIP 11 and more.
- Accuracy based on real-time updates and ongoing refreshes, using extensive assessments through data science techniques like machine learning.
- Precision: Flag data and linkages by quality and source – for full control over data governance and to calibrate quality and scale.
- Durability: Rooted in lasting identifiers like hashed email.
Unparalleled Identity Expertise
MediaWallah has been focused exclusively on identity — not as an “add-on” — providing neutral, unaligned identity innovation since its founding a decade ago.
USE CASES
Get Greater Value from Identity Data.
Surmount fragmentation and understand customers with our identity building blocks and services.
Data Matching and Onboarding
Marry dormant data to activating signals across partners and silos — to drive precision targeting & measurement at scale.
Appending and Enhancement
Expand your core data into a 360° “golden record” of the user – to drive outstanding addressability and match rates for advanced activation, engagement, and audience building.
Our Offerings
Develop Your Identity Program with MediaWallah.
| To see this chart on mobile click here. |  Self-Serve |
 Curated |
 Identity |
|---|---|---|---|
| Solution | Access our identity data to build your own insights. | Match or enhance based on your crucial keys and data elements. | Strategic infrastructure and complex data sets designed for your path to growth. |
| Uses | Complete your identity graph with critical linkage data. |
Vastly improve efficiency and addressability of CX and data sharing tech like CDPs and clean rooms. |
Build an enhanced and sustainable graph with real-time identity resolution that fits your organization’s workflow. |
Get Started
Whatever your identity goals, MediaWallah can help you achieve them. Set up a meeting to learn how.