33Across and MediaWallah have formed a strategic partnership to streamline data onboarding and improve campaign activation across over 30 programmatic platforms. This collaboration allows marketers to seamlessly connect their first-party data with actionable identifiers, achieving an average 90% match rate in the bidstream.
Data owners can invest more in media by eliminating onboarding fees and improving efficiency and performance. Integrating MediaWallah’s ID graph with 33Across’ Lexicon real-time identity resolution improves the onboarding process as the industry moves away from third-party cookies. This partnership empowers marketers, driving better match rates and delivering impactful campaigns across all browsers.
