With More Marketing Data Sources in 2023, Watch Out for These 3 Pitfalls

Read our latest for the ANA

February 1, 2023

A recent Salesforce survey of 6,000 marketers finds that brands are looking to greatly diversify their data sources: From 10 sources on average in 2021 to 15 in 2022, they anticipate increasing to 18 sources this year.

Upping data diversity is a wise move, especially considering data deprecation from Apple policy changes, GDPR and more. But more data also means more complexity and noise to contend with.

When working with multiple sources of data, don’t overlook three key data challenges.

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