The CMO and CIO’s Action Plan for Marketing Data Security

Read our latest POV from ANA Marketing Maestros

December 8, 2021

As first-party data moves front and center, CMOs are looking to make maximum use of the first-party data the company has available, and the CIO is eager to help. The two share a common goal of using data to properly engage customers and prospects, while also protecting all sensitive data.

Collaboration is key to moving forward with a new data strategy, and a new data strategy is a must for future growth. Deloitte notes that “61 percent of high-growth companies are shifting to a first-party data strategy compared to only 40 percent of negative-growth companies.”

For years, marketers used third party data for their audience targeting, while the data security team was busy locking first-party data away safely. Now that marketers need access to first party data, they need a comprehensive plan to access it securely.

→ Read the full story on the ANA website


Sign up for our newsletter

What to Read Next


Take the leap into Data Connectivity.

We want to hear about your data connectivity goals. We’ll show you how MediaWallah solutions can transform them. Set up a meeting to get started.