Many brands think they’re ready for what comes after the third-party cookie.Think again, Nancy Marzouk warns in this AdExchanger op-ed.
Ready for a First-Party Future? Think Again.
All signs seem to point to the inevitable demise of the third-party cookie. Are brands ready for what’s next? Many think they are—but key indicators show that brands are underprepared for a crucial shift: from third-party cookies to first-party data. That’s the argument in the latest AdExchanger opinion piece from MediaWallah CEO Nancy Marzouk.
To understand just how massive of an undertaking the shift to a first-party ecosystem will be, and what brands must do to get ready for changes ahead—before it’s too late—read Reality Check: Are Brands Ready For A First-Party Future?