Reality Check: Are Brands Ready For A First-Party Future?

MediaWallah
October 28, 2019

Many brands think they’re ready for what comes after the third-party cookie.Think again, Nancy Marzouk warns in this AdExchanger op-ed.

Ready for a First-Party Future? Think Again.

All signs seem to point to the inevitable demise of the third-party cookie. Are brands ready for what’s next? Many think they are—but key indicators show that brands are underprepared for a crucial shift: from third-party cookies to first-party data. That’s the argument in the latest AdExchanger opinion piece from MediaWallah CEO Nancy Marzouk.

To understand just how massive of an undertaking the shift to a first-party ecosystem will be, and what brands must do to get ready for changes ahead—before it’s too late—read Reality Check: Are Brands Ready For A First-Party Future?

Sign Up for Our Newsletter

Access our exclusive insights and updates

What to Read Next

 

Unclassified Working at MediaWallah

Suiting Up With Jeff Chen

Tracksuits, sci-fi, and SQL are ways this engineer forges his own path.

Take the leap into Data Connectivity.

We want to hear about your data connectivity goals. We’ll show you how MediaWallah solutions can transform them. Set up a meeting to get started.