Tuesday, May 24th | 11:40 am – 12:05 pm
MGM Grand Las Vegas
Data clean room technology is all the rage. Google has one, Amazon’s got one, and third-party clean room partners are starting to multiply. The result? A proliferation of data clean rooms that all need to work together. And this is creating yet another layer of complexity for partners (as if there wasn’t enough complexity already) to understand the power dynamics of clean rooms: Which party gets to decide whose clean room is used? What are the logistics for data sharing? Most importantly, how do buyers and sellers deal with clean-room-related data silos, where data exists across multiple vendors, walled gardens and publishers?
At this year’s Programmatic I/O conference from AdExchanger, hear MediaWallah Founder & CEO Nancy Marzouk’s insightful, actionable answers to these crucial questions that all marketing leaders must hear.
