Helping Power the Nielsen Identity System for Digital Ad Ratings

MediaWallah
March 9, 2022

MediaWallah is proud to partner with Nielsen to deliver premium local identity data at scale to power up the Nielsen Identity System for Digital Ad Ratings in Australia. From the press release:

“Nielsen is thrilled to announce its first Australian data provider Unpacked by Flybuys to be part of the media industry measurement solution, as well as a number of global data partners, including The Trade Desk, Equifax AU, Kochava, BDEX, Full Contact, MediaWallah, Toluna and Cint, who all deliver premium local identity data at scale. Nielsen continues to enter into and expand its relationships with both global and local data providers to power up the Nielsen Identity System.” 

→ Read the full press release on the Nielsen Australia Website

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