“Tech vendors that solely provide clean room technology may also note Amazon’s entry into the market with unease. Most of these vendors don’t have the ability to store data, meaning that a marketer would have to move their data from a place like AWS or Google Cloud to the vendor’s software, which opens the potential for leakage, said Nancy Marzouk, CEO of identity-focused ad-tech firm MediaWallah.”
▶ Read the full article in Adweek
MediaWallah CEO on Amazon’s New Clean Room
MediaWallah's Nancy Marzouk weighs in on Amazon's latest clean room moves in Adweek.
MediaWallah
December 12, 2022
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