Why CTV Needs Clean Rooms to Succeed

Insights from our panel at the Mediaocean Retreat

January 21, 2022

CTV will take clean rooms to scale, and the path getting there won’t be easy. These were key takeaways from the provocative discussion at the Mediaocean Retreat virtual featuring MediaWallah CEO Nancy Marzouk. Click below for two ways to dive into the discussion.

  • Catch the full session on the Mediaocean site: Navigate to the January 6th session, timestamp 2:13:49. Watch it
  • Get a high-level takeaway recap in this thread from Nancy on Twitter. Read it

To learn more about how clean rooms can help your first-party data initiatives, talk to MediaWallah.


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