As data fragmentation and “black box” data providers pose challenges to the marketing industry, it’s becoming increasingly difficult for marketers, publishers, and platforms to connect data on their own terms. However, Nancy Marzouk, CEO & Founder of MediaWallah, believes in a future where autonomy is the norm and marketers have the power to shape their own customer experience.
In this exclusive interview, we sit down with Nancy to learn more about her vision for the marketing industry and the groundbreaking identity-by-design solutions that MediaWallah offers as the answer to the challenges of walled gardens and fragmented data.
