Nancy Marzouk of MediaWallah joins me the Search Engine Journal show to discuss the identity data, how it becomes an integral part of digital advertising, and the critical elements to have in place to create a successful approach. Plus: hear about clean rooms, clean tech, and how AWS, Google & Snowflake will impact the ID data market.
Overconnected identifiers can stem from oversimplified identity — but sometimes, that isn’t all bad....
