Clear Out Your Ad Tech For A Better 2023 Strategy

For greater efficiency in your marketing tech spend, think like Marie Kondo

MediaWallah
January 19, 2023

The heady digital growth brought on by the pandemic has faded. A recession seems imminent. In tough times, marketers see budgets slashed and turn their focus from spending to saving. But I am not here to deliver another diatribe about how spending in a recession can drive growth.

Instead, I want brands to think about how doing more with less will actually be a good thing for their long-term prospects. Like cleaning out an overstuffed closet, prioritizing what matters and stripping away things that are no longer useful will give companies space to innovate and expand.

Continue reading in AdExchanger

Share

Sign up for our newsletter

What to Read Next

 

Take the leap into Data Connectivity.

We want to hear about your data connectivity goals. We’ll show you how MediaWallah solutions can transform them. Set up a meeting to get started.