Clear Out Your Ad Tech For A Better 2023 Strategy

For greater efficiency in your marketing tech spend, think like Marie Kondo

January 19, 2023

The heady digital growth brought on by the pandemic has faded. A recession seems imminent. In tough times, marketers see budgets slashed and turn their focus from spending to saving. But I am not here to deliver another diatribe about how spending in a recession can drive growth.

Instead, I want brands to think about how doing more with less will actually be a good thing for their long-term prospects. Like cleaning out an overstuffed closet, prioritizing what matters and stripping away things that are no longer useful will give companies space to innovate and expand.

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