Customer Data Platforms (CDP)s have transformed the way brands segment audiences, gather analytics, and activate. But this game-changing tech won’t outperform on its own. To make the most of a CDP investment, brands need to start by preparing the data right.
In this brief master class, join leading CDP authority Martin Kihn Martin Kihn, SVP Strategy, Salesforce Marketing Cloud and Co-Author, Customer Data Platforms (Wiley Books) to hear how the most sophisticated marketers do CDP data differently.
Martin and MediaWallah Founder & CEO Nancy Marzouk discuss:
- Why some CDP programs underperform — and how to avoid the mistakes.
- How the CDP leaders align the org and tech stacks to set themselves apart.
- Real-life examples of marketers “doing CDPs right.”
Want to up your CDP game? Register to watch on-demand!