“In terms of being able to allow the data to be interoperable, you’re going to need to have to work with multiple data clean rooms,” Nancy Marzouk, founder and chief executive of data technology company MediaWallah, said in this interview with Beet.TV for CES 2022. “Depending on how much time and effort companies use to verify their consented data will potentially lead to fragmentation.”
→ Watch the whole interview on Beet.TV
