Collaboration to offer Adobe Audience Manager customers enhanced control in the face of third-party cookie depletion.
NEW YORK, NY, August 19 2020 — MediaWallah, a new leader in onboarding and identity resolution, today announced that it has joined the Adobe Exchange program as an onboarding partner at the Premier level. The partnership places MediaWallah in the highly selective top tier of the Adobe Exchange partner program.
Encompassing both a technology integration between MediaWallah and Adobe Audience Manager as well as combined sales efforts, the collaboration is designed to give Adobe Audience Manager customers enhanced control over their first-party data and onboarding—an issue of particular urgency for brands in the face of third-party cookie depletion.
That enhanced control includes the ability to incorporate custom, non-personally identifiable data—such as a loyalty number or Customer ID—to tie onboarding results back to CRM in a privacy-safe way, even as email and other PII are stripped out. This capability, a first for Adobe Audience Manager, provides far greater context for measurement and activation.
Further key benefits for Adobe Audience Manager users include:
- High match rates due to MediaWallah’s high data standards, and data passing directly from MediaWallah to Adobe Audience Manager.
- Faster actionable data, enabled by MediaWallah’s fast onboarding turnaround time to provide onboarding results within a few days or less—far quicker than the industry standard.
Said Nancy Marzouk, Founder and CEO of MediaWallah: “As first-party data and onboarding take center stage, supporting marketers with the tools and solutions they need to develop their own data approach becomes newly paramount. We are thrilled to work with Adobe to give brands a better understanding of their customers through actionable data.”
Explained Amit Ahuja, Vice President of Ecosystem Development at Adobe: “In a changing digital landscape, technology must empower brands to take ownership of and control over onboarding and first-party data to drive real business impact. We look forward to working with MediaWallah as a Premier Partner offering their capabilities to our customers.”
Adobe customers looking to learn more can visit mediawallah.com/post/adobe.
MediaWallah is an identity company with the mission of putting brands, publishers and data platforms back in charge of their people-based initiatives. In a field dominated by rigid, black-box identity solutions, MediaWallah stands out by giving its clients flexible offerings, open transparency, and the data at scale to activate successfully. Whether you need to pinpoint customers or expand your own offerings, MediaWallah’s identity resolution, onboarding, first-person targeting and identity graphs are the right tools – and MediaWallah is the right partner – to help you maximize identity ROI and forge your own identity. Learn more at www.MediaWallah.com.
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels—all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company’s AI and machine learning technology. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.