For CPG and UID2, Scale Problems Ahead

For CPG and UID2, Scale Problems Ahead

Procter & Gamble is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. Will other CPG players follow suit? If they do they may face hurdles of scale:  But CPG brands that do not have sufficient first-party data may...
#PayingItForward in 2021

#PayingItForward in 2021

After a momentous 2021 including our Inc. 5000 leadership and Series A, we’re giving back in honor of the clients and partners who made it possible. Read below about the two amazing causes we’ve selected, and follow the links below to learn more about each...