MarTech Interview with Nancy Marzouk

MarTech Interview with Nancy Marzouk

As data fragmentation and “black box” data providers pose challenges to the marketing industry, it’s becoming increasingly difficult for marketers, publishers, and platforms to connect data on their own terms. However, Nancy Marzouk, CEO & Founder of MediaWallah,...
Clean Rooms Alone Won’t Solve TV Measurement

Clean Rooms Alone Won’t Solve TV Measurement

From AdExchanger: “Clean tech,” Marzouk said, is cloud-based software that houses data and keeps it encrypted and anonymized while accessed by multiple parties (think Snowflake, AWS or Microsoft Azure). The idea of clean tech is to act as a “privacy protective...