by MediaWallah | Jan 19, 2023 | Insights, Resources
The heady digital growth brought on by the pandemic has faded. A recession seems imminent. In tough times, marketers see budgets slashed and turn their focus from spending to saving. But I am not here to deliver another diatribe about how spending in a recession can...
by MediaWallah | Jan 11, 2023 | News, Resources
From AdExchanger: “Clean tech,” Marzouk said, is cloud-based software that houses data and keeps it encrypted and anonymized while accessed by multiple parties (think Snowflake, AWS or Microsoft Azure). The idea of clean tech is to act as a “privacy protective...
by MediaWallah | Dec 15, 2022 | Featured, News, Resources
New York, NY, December 15, 2022 — MediaWallah today announced that it has partnered with Snowflake, the Data Cloud company, to make MediaWallah identity resolution data available on Snowflake Marketplace. This partnership will provide seamless identity access to...
by Nancy Marzouk | Dec 14, 2022 | Insights, Resources
Many brands are emerging from the early stages of their first-party data strategy. Now, they are moving on to the next stage in their data strategies. They are looking to augment their data with third-party insights, connect their data with partners and activate their...
by MediaWallah | Dec 12, 2022 | News, Resources
“Tech vendors that solely provide clean room technology may also note Amazon’s entry into the market with unease. Most of these vendors don’t have the ability to store data, meaning that a marketer would have to move their data from a place like AWS or Google...
by Nancy Marzouk | Dec 2, 2022 | Insights, Resources
The more marketers handle data, the more they need the right technology to ensure that they’re handling it well. Not only do they need to comply with government and industry regulations, they have to actually get value out of it. How those goals are accomplished is...
