by MediaWallah | May 23, 2022 | Resources, White paper
As third party cookie use declines, companies increasingly turn to three alternate identifiers to achieve scale and accuracy: Hashed Emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses. But how reliable and addressable are these identifiers — and what actions...
by MediaWallah | May 1, 2022 | Careers, Resources
Our MediaWallah Careers Q&A offers one-on-ones talking MediaWallah, career paths, and life beyond work with MediaWallah teammates. Today’s guest: Sam Colon, Lead Data Analyst. What’s your role at MediaWallah, and what do you do in the day-to-day? As part of...
by MediaWallah | Apr 19, 2022 | Resources, White paper
As third party cookie use declines, companies increasingly turn to three alternate identifiers to achieve scale and accuracy: Hashed Emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses. But how reliable and addressable are these identifiers — and what actions...
by MediaWallah | Apr 7, 2022 | Events, Resources
Tuesday, May 24th | 11:40 am – 12:05 pmMGM Grand Las Vegas Data clean room technology is all the rage. Google has one, Amazon’s got one, and third-party clean room partners are starting to multiply. The result? A proliferation of data clean rooms that all need...
by MediaWallah | Mar 29, 2022 | Resources, Webinar
Customer Data Platforms (CDP)s have transformed the way brands segment audiences, gather analytics, and activate. But this game-changing tech won’t outperform on its own. To make the most of a CDP investment, brands need to start by preparing the data right. In...
by Nancy Marzouk | Mar 16, 2022 | Insights, Resources
Marketers are about to feel the effects of third-party cookie loss and mobile ad id depreciation in an entirely new way. As brands embraced identity as a new targeting option, third party data has acted as the “glue” between sets of first party data. A...
