Clear Out Your Ad Tech For A Better 2023 Strategy

Clean Rooms Alone Won’t Solve TV Measurement

From AdExchanger: “Clean tech,” Marzouk said, is cloud-based software that houses data and keeps it encrypted and anonymized while accessed by multiple parties (think Snowflake, AWS or Microsoft Azure). The idea of clean tech is to act as a “privacy protective...
What CDPs Can And Can’t Do For Identity

What CDPs Can And Can’t Do For Identity

Many brands are emerging from the early stages of their first-party data strategy. Now, they are moving on to the next stage in their data strategies. They are looking to augment their data with third-party insights, connect their data with partners and activate their...
MediaWallah CEO on Amazon’s New Clean Room

MediaWallah CEO on Amazon’s New Clean Room

“Tech vendors that solely provide clean room technology may also note Amazon’s entry into the market with unease. Most of these vendors don’t have the ability to store data, meaning that a marketer would have to move their data from a place like AWS or Google...