by Nancy Marzouk | Dec 14, 2022 | Insights, Resources
Many brands are emerging from the early stages of their first-party data strategy. Now, they are moving on to the next stage in their data strategies. They are looking to augment their data with third-party insights, connect their data with partners and activate their...
by Nancy Marzouk | Dec 2, 2022 | Insights, Resources
The more marketers handle data, the more they need the right technology to ensure that they’re handling it well. Not only do they need to comply with government and industry regulations, they have to actually get value out of it. How those goals are accomplished is...
by Nancy Marzouk | Nov 7, 2022 | Insights, Resources
A lot of brands have reached a turning point with their first party data. Many have already done the heavy lifting to aggregate internal data, and some have even created their own internal ID to act as a single source of the truth for each customer or prospect. Now...
by Nancy Marzouk | Jun 30, 2022 | Insights, Resources
With a full week’s hindsight after Cannes Lions 2022 – the first Lions event since the pandemic – now is a perfect time to offer a few observations about the event with an eye to the ad industry as a whole. In no particular order, I offer five Cannes Lions...
by Nancy Marzouk | Mar 16, 2022 | Insights, Resources
Marketers are about to feel the effects of third-party cookie loss and mobile ad id depreciation in an entirely new way. As brands embraced identity as a new targeting option, third party data has acted as the “glue” between sets of first party data. A...
