For CPG and UID2, Scale Problems Ahead

For CPG and UID2, Scale Problems Ahead

Procter & Gamble is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. Will other CPG players follow suit? If they do they may face hurdles of scale:  But CPG brands that do not have sufficient first-party data may...
Lead Data Analyst

Lead Data Analyst

Job Description The Data Analyst is a crucial part of the Customer Success and Business Operations team.  The role touches all key business functions (Customer Success, Sales, BD, Data Science and Product) and is focused on producing data deliverables and...