by MediaWallah | May 23, 2022 | Unclassified
Gartner predicts that 80% of marketers with media budgets of $1 billion or more will be using clean rooms by 2023. As you set off on your own clean room journey, arm yourself with critical intelligence to find the right clean room for you. Use MediaWallah’s Clean Room...
by MediaWallah | May 23, 2022 | Resources, White paper
As third party cookie use declines, companies increasingly turn to three alternate identifiers to achieve scale and accuracy: Hashed Emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses. But how reliable and addressable are these identifiers — and what actions...
by MediaWallah | May 1, 2022 | Careers, Resources
Our MediaWallah Careers Q&A offers one-on-ones talking MediaWallah, career paths, and life beyond work with MediaWallah teammates. Today’s guest: Sam Colon, Lead Data Analyst. What’s your role at MediaWallah, and what do you do in the day-to-day? As part of...
by MediaWallah | Apr 19, 2022 | Resources, White paper
As third party cookie use declines, companies increasingly turn to three alternate identifiers to achieve scale and accuracy: Hashed Emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses. But how reliable and addressable are these identifiers — and what actions...
by MediaWallah | Apr 7, 2022 | Events, Resources
Tuesday, May 24th | 11:40 am – 12:05 pmMGM Grand Las Vegas Data clean room technology is all the rage. Google has one, Amazon’s got one, and third-party clean room partners are starting to multiply. The result? A proliferation of data clean rooms that all need...
