The Value We Bring

DEVICE IDENTIFICATION

We understand the uniques of a device to maintain its persistency through a variety of techniques to ensure a device’s identify isn’t duplicated.

USER AND ACTIVITY MERGING

We use deterministic and probabilistic methods to match devices and all data associated to them such cookies, mobile IDs and other platform log data.

USER ACCURACY

We clean up device and activity data to filter out bad information, which leads to incorrect user identity.

CROSS PLATFORM USER MATCHING

We offer full user graphing data to allow a person to be matched at scale to enable deep insights and targeting.

User Graphing Use Cases

Whether you manage media through an agency, in-house or do a bit of both personalization through user graphing can drive better ad efficiency, improve the way you communicate with customers and get more out of your ad dollars.

GLOBAL FREQUENCY.

Limiting the number of times a person is exposed to an ad across your media plan can reserve ad dollars allowing them to be spent at the right time

USER SCORING.

Understanding where a person is in their purchase funnel and their likelihood to convert allows you to do value based optimization which is a fundamental necessity of people based marketing

SEQUENTIAL MESSAGING.

If you know someone is in market you can hit them with a series of ads to drive them down your marketing funnel across their network of devices and media.

EXPERIENCE OUR PLATFORM FIRST HAND

Contact Us

Where to find us

Call us to schedule a demo

212-984-1862

100 Park Avenue 16th Floor

New York, NY 10017

info@mediawallah.com

info@mediawallah.com