Privacy Policy.

MediaWallah, LLC (hereinafter “MediaWallah”,” “we,” “us,” “our”) respects each person’s right to privacy. This Privacy Policy explains the ways in which we collect information and maintain and use that information.

Our Services

Mediawallah provides data connectivity services designed to enable our clients to reach consumers with greater efficiency and more relevant messages across various digital channels, including online, mobile and addressable TV. We establish data connections between devices, browsers and events. We do not incorporate Personal Information in data we provide to our clients.

Information We Collect

In order to establish connections between devices, to provide insights and reporting to partners, and to provide more relevant ads to users, we collect and store select information about devices directly from the device. We may also receive additional information about the device or the individual from partners with an existing relationship with the individual or from other third parties (as specified in the section below “What may be collected by MediaWallah”)

The technologies we use to collect information include browser cookies, pixels, application software development kits (SDKs), or server-to-server connections with our partners.

A cookie is information that is stored on your computer that can uniquely identify your browser.
A pixel is a piece of code which is used by a website or third party to assign online activities to a computer or browser. The use of a pixel allows websites and us to record, for example, that a user has visited a particular web page or clicked on a particular ad.

We may collect information (as specified in the section below “What may be collected by MediaWallah”) about select user behavior (e.g., when a user opens an application or interacts with that application) in an application on behalf of that partner. In this case, we may use an application SDK or a server-to-server connection with our partners to collect that information. An application SDK is a library of code that is embedded directly in partner applications. We may also use a server-to-server connection to exchange the same data when an SDK integration is not feasible or practical for the partner. While MediaWallah uses these technologies to track select activities within an application, including whether or not the user is accessing certain pages or features or is responding to marketing messages, MediaWallah does not track the emails a user sends or the individuals a user communicates with, or any sensitive financial or health related data.

We may also collect information (as specified in the section below “What may be collected by MediaWallah”) when we receive ad requests from our partners. In this case, we may use an application SDK or a server-to-server connection with our partners to collect that information.

We use these technologies across platforms including websites, mobile applications, email and TV applications so that we provide the best cross-platform targeting technology possible. Examples of how we deploy these technologies include: (1) when we deliver ads and (2) when we integrate with our partners’ websites and applications to provide cross-device analytics.

We do not use “zombie cookies” or “history sniffing.” We do not use local storage and flash cookies.

What may be collected by MediaWallah for Data Connectivity Service:

Time stamp
User agent string that specifies device and browser information
IP address
Unique device identifier, stored in a browser cookie
Web page or application where an ad may be placed
Web page or application that the individual is using when a MediaWallah pixel fires
Anonymous data that can be extrapolated from an IP address. For example, we may be able to determine a user’s general location and therefore infer demographic information.
Obfuscated user identifier, such as email address

What is not collected by MediaWallah for Data Connectivity Service:

Phone number
Sensitive personal data, such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health and information about sex life.
We do not use or permit our customers to use precise location data, such as your exact location at any given time, to connect devices in our Device Graph, to infer user interests for online behavioral advertising (which we define to mean advertising to consumers based on activities across websites or apps over time), or to deliver advertisements to you at a precise location (which we define to mean an area with a radius of less than one half mile), without your express consent to MediaWallah.

MediaWallah also receives “User IDs” from partners and clients for the purpose of helping our partners and clients understand which of their existing customers or otherwise known IDs match specific IDs to enable our Data Connectivity Service. User IDs may represent underlying cookie IDs, customer IDs, mobile ad IDs such as AAID and IDFA, obfuscated email addresses or other types of data to the partner or client, but MediaWallah never receives this information in a form that is identifiable to MediaWallah. We require that partners and clients obscure and protect all User IDs before sending them to us, such that the underlying data is either meaningless to Mediawallah, as is the case with a 3rd party cookie ID where MediaWallah has no matching table, or is encrypted such that MediaWallah has no ability to access the underlying data. The companies using our services insert a small bit of computer code on their websites or with their ads. This code directs your web browser to contact our servers. Our servers record non-personally identifiable information (non-PII) conveyed to us by your browser which may include details such as your browser type, Internet service provider, IP address, a cookie containing a unique ID number, the website you have visited, an ad you have viewed, and whether you responded to an ad and other information an advertiser may provide.

Opting Out

There are several ways you can opt-out of MediaWallah data collection for our customers:

  • Block all cookies: Block all cookies by disabling cookie use in your browser. This may cause some websites to work incorrectly.
  • MediaWallah Opt out cookie: Opt out by accepting a cookie which tells the MediaWallah system not to uniquely track your web browsing. Click here to opt out now.

If you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and in each browser.

Industry opt-outs

MediaWallah adheres to the Network Advertising Initiative (NAI)  code of conduct. You may use the NAI opt out tool We also support the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You can visit the DAA opt-out page here:


Data Storage and Security

We retain the browser and in app information we collect for up to two years. After twos year, we discard the information about individual users and retain only aggregated or summary data. Even though we maintain the data we collect in an anonymous way, we have implemented security measures. However, these methods may be inadequate or could otherwise be compromised. We cannot and do not guarantee the security of any information we collect.


We are committed to protecting the online privacy of children. In accordance with the Children’s Online Privacy Protection Act, we will not knowingly collect any personally identifiable information from or provide any services to children under the age of 13. Unfortunately, we cannot always determine the age of a visitor to our site or the sender of an email. If for some reason we learn that a user is under 13 years of age and we can identify personal information relating to such a user, we will take steps to delete such information promptly.

Disclosures of Information We Collect

Some of our customers and the websites they advertise on may place their own cookies on your Internet browser outside of our service; however, we have no access to or control over these cookies.

Our Website

Our site is intended to offer information about MediaWallah and our services to the companies we serve. We use information from our website log files to understand how visitors use our website and to recommend future website improvements. If you choose to submit personal information, we may use that information for general marketing purposes and to notify you regarding updates to our products and services. We do not sell, rent, share, or otherwise dispose of the personal information collected to third parties for their marketing purposes. Once collected, we will store your information for a reasonable time for record-keeping purposes. To opt out of receiving MediaWallah targeted advertising, you will need to visit this site.

Changes to Our Privacy Policy

From time to time we may make changes to our Privacy Policy. Any changes to our Privacy Policy will be posted on this page.

Contacting Us

Should you have any questions about this Policy, please contact us here.

Effective Date: January 25, 2017

100 Park Ave, 16th Floor
New York, NY 10017